Your Company's Bright Ride

first tool for a business executive like you
to build an efficient communication structure
for your distributed tech company
You end up with missed goals,
quality issues, and your customers
are not getting what they want
from your product.
Building a tech company is often frustrating and confusing. Once headcount grows over 100 people no one knows everything that is going on anymore. Everyone works and communicates to the best of their abilities, yet key information is still omitted from critical decisions, and your team is divided by time zones and languages. You end up with missed goals, quality issues, and your customers aren't getting what they want.
Building a tech company is often frustrating and confusing. Once headcount grows over 100 people no one knows everything that is going on anymore. Everyone works and communicates to the best of their abilities, yet key information is still omitted from critical decisions, and your team is divided by time zones and languages. You end up with missed goals, quality issues, and your customers aren't getting what they want.
«It feels like we’re two companies divided by language and timezones. It is tough to communicate goals, set cadences… Our VP Eng burned himself out by being a bottleneck between a business unit in the US and Engineering in Europe.»
COO, Growth-stage InfoSec Tech Startup
«The amount of time people take to make communication and its actual importance are grossly mismatched. People spend too much time arguing where one’s responsibility begins and other's ends. Prioritization and explaining which threads are connected is a very manual process.»
Director, FAANG Company
«We often end up building more than is needed. Our managers want to do better but are not technical enough and the product is too complex. To understand how people understand the tasks I often need to go to the lower levels, it is hard to do with many teams.»
CEO, AI Tech Company
«Knowledgeable tech people are not included in key decisions, all key decisions are made by managers who have no experience in AI.»
AI Engineering Manager,
A Well-known Payments Company
«There is no efficient communication all the way from customer to the Engineering team and remote contractors. Thus, we’re doing unnecessary complex custom things unneeded for customers.»
VP, Patient Management Software Company
«Acquisition of another company gone wrong, its’ different culture created siloing and undermined our quality standards.»
Founder, Tech Startup, Systems Software
Our research shows that a host of systemic alignment and efficiency issues is caused by unmanifest barriers to flow of information about the company goals and customer requirements and a lack of explicit ownership assignment.

At the moment, there is no tool to get an accurate picture of organizational communication, and connect it with important activities. Current tools provide either,
  • a big picture, that ignores root causes in connections of teams and digital assets,
  • low-level metrics that demand sufficient time and knowledge to compile a big picture.
Maintaining a complete and accurate picture of the org communication is not feasible.
Issues stay not diagnosed and not addressed.
Solution

BrightRide advises you in building the best structure of your company

BrightRide™ provides the missing link between business-level metrics and low-level indicators. It advises you in building the structure that better suits your distributed company based on the latest management and network science and AI advancement.

BrightRide gives you a new level of control and confidence in achieving goals, serving customers, avoiding risks, fostering innovation and getting ahead as one team.
Different conversations and understandings in one company

BrightRide Product

Let us walk you through how it will work for you.
You don't feel like one company, and the team misunderstands the goals and vision
While OKRs are great, they don't tell you the root causes of why the goals are not met.

On our Alignment screen you can see how fragmented is your team, how far goals and other communication topics important to you propagate throughout the organization, what stops them and state-of-the-art ways to make improvements to your communication.
Your teams are too far from customers' needs and struggle to keep the marked-fit and great customer experience.
Now you can see how customers’ input and other important information propagates across the organization with our Flows screen.

You may find how much information gets from the customer to the target teams and take actionable steps we offer, which based on the latest management and science practices.
Balance business objectives with quality and efficiency
Are you looking for the best people for a key project, who really understand what happens on the ground, and have the business context?

With our Groundedness screen you can find experts in each topic, and how far they are now from the decision centers. This will help you to enact best people for each key decision.
You grow too fast to unclear responsibilities and frictions.
When companies grow fast, especially with M&A, there is duplication of work and multiple people for each decision. That causes frictions— long conversation threads, conflicts and quality issues slowing everyone down.

Using our Domains screen you can see frictions, especially if they span multiple timezones. This will inform you to assign responsibilities given the distributed structure of your company and get rid of irrelevant assets, allowing you to move faster while reducing collaboration overload.

How BrightRide Works

1
Connect your collaboration tools
We support a wide range of collaboration tools to capture a sufficient amount of the business communication.
2
See where key information
is lost
AI/LLM revolution has made it possible to find how information propagates in your organization.
3
Consider suggested actions
Our recommendations include practicable steps based at the intersection of management practice and network science.
4
Track improvement

We provide baseline metrics to track improvement.
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Schedule your BrightRide pilot today

Get a new level of control and confidence in achieving goals, serving customers, avoiding risks, fostering innovation and getting ahead as one team.
We will reach out shortly and find a good time.
Our Mission — Free creative energy of people
in modern organizations for what is really important.

We do that by giving business leaders tools
to build efficient communication structures
for the distributed and AI-assisted world of tomorrow.
contact@brightride.io
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